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Reasons to Have a Website

The Internet has become a vast resource of information for business people as well as students as they discover the advantages of getting online: the ease of use and the most cost-effective means of advertising. The Internet is revolutionizing entire markets, allowing all businesses, large or small, the same opportunities to market their products, services and information on the Internet in an effective and appealing manner.

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Here are a few statistics about Internet users to give you an idea of your potential audience:
  • January 2000 over 172 million Americans spent 2.8 billion dollars online.
  • January 2002 over 346 million people spent 4.6 billion dollars online.
  • The average Web surfer is 36 years old with a household income of $53,000.
  • Nearly half of all Internet users earn more than $50,000 a year.
  • Half of all Internet users are married.
  • 48% of users surf the Net one to four times a day. 39% use it more often than that.
  • One in five Web surfers use their browsers more than 25 hours a week.
  • 61% of Internet users report using the Web to research information for work.
  • 50% of Internet users report using the Web to plan trips.
  • 41% of Internet users buy something online.
  • 71% of Internet users go online to research products and services rather than using a local directory.
  • Reasons cited for preferring to look online are convenience, availability of information, lack of sales pressure, and time savings.

2006 Analysis of Online Shoppers (from recent surveys):

  • 73% of Internet shoppers cite its convenience as the main drawing point.
  • 79% of women shoppers cite the convenience of shopping online as its sole main attraction.
  • Men and women equally plan to shop on the Internet for gift buying but men plan to spend four times as much as their femail counterparts.
  • 39% of households earning $50,000 or more shol online for gifts.
  • 35% of those who have attended college buy gifts online.
  • 29% of those age 54 and younger routinely shop online.
  • Two-thirds of Americans report having Internet access. 
  • Highest access group - 81% of those who've been to college
  • 79% of those ages 35-44
  • 70% of whites
  • 54% non-whites
  • 43% high shool dropouts
  • 35% of those ages 65 and older

 

 

 

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